In an ultra-competitive market, it’s normal for manufacturers to make use of creativity in an effort to acquire a sure edge. Shopper electronics model boAt used the same type of creativity in its current commercial taking a sarcastic dig at its Cupertino-based competitor Apple. With out taking direct names, boAt…
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‘Do not Be A Fanboy’: boAt’s New Advert Marketing campaign Takes On Apple, Sparks Large Debate On-line
India’s fastest-growing audio wearable model ‘boAt’ has launched a brand new promoting marketing campaign focusing on trillion-dollar tech behemoth Apple. The “Don’t be a Fanboy” campaign signals the company’s intent to position itself as a viable alternative to the premium American brand in the earwear segment.The campaign comprises ads showing…